Guido Mitschke
Managing Director & CTO
The technical head of Today is Life. Thinks in systems, not in slides, and tells viable ideas from expensive detours very early.
- Strategy
- Architecture
- Products
- AI
- Business Intelligence
Today is Life works from Hamburg and Heraklion. When specialist knowledge, speed or a second pair of eyes is needed, Guido extends the permanent team with agents he has worked with for years.
Today is Life doesn’t work like a classic agency with a rigid org-chart logic. There is responsibility in Hamburg, a development partnership in Heraklion and, on top of that, a circle of specialised agents that has grown over time.
What counts is not the number of profiles but reliability in the process: whoever takes on a task also takes on its quality. And before anything counts as done, it gets checked once more.
In Hamburg, customer contact, product thinking, technical leadership and business responsibility come together. Not everything is built here, but this is where we decide what gets built and what Today is Life ultimately stands for.
The head office is therefore more than an address. This is where ideas, requirements and specialist knowledge become a clear line.

Core team
Guido is where technical leadership, product thinking and responsibility for what Today is Life promises come together.
Over 40 years of IT and programming experience, combined with architecture work, product practice and a clear sense of when technology helps and when it only impresses.
Managing Director & CTO
The technical head of Today is Life. Thinks in systems, not in slides, and tells viable ideas from expensive detours very early.
The collaboration with TheRightClick in Crete didn’t just appear one day because we suddenly needed developers. It has grown over the years and is now a fixed part of how Today is Life works.
Hamburg’s responsibility combined with development work in Crete makes projects possible that would not reach the same quality with loose contacts.

Heraklion
We have worked with TheRightClick for years, not side by side from project to project. You can tell.
Technical depth, design and delivery between Hamburg and Heraklion. Remote collaboration is routine here, not a stopgap.
Senior Web Developer
Technical architect for complex web applications, with an eye for structure and clean implementation.
Lead Web Designer
Co-founder of TheRightClick. Combines information technology with a sense for design that also works in operation.
Lead Developer
Finds technical ways even where projects don’t fit a single standard pattern.
Web Developer
Combines a computer science degree with experience in modern, reactive web applications.
Full Stack Web Developer
Adds full-stack development, 3D web graphics and interactive web experiences to the team.
For us, remote-first means well-rehearsed collaboration, not distance. Between Hamburg and Heraklion, knowledge, responsibility and feedback have flowed together for years in a way that creates more than a division of tasks.
That is the difference between a resource list and a team.

Guido has worked with some of these agents for years. They take on clearly defined tasks in architecture, planning, testing, security, translation, research and quality assurance.
These agents are not people but AI systems with fixed working profiles. That is why we state it so clearly here.
So anyone working with an agent is not working with a natural person but with an artificial entity.
Agents
When specialist knowledge, control or a second look is needed, this circle joins in.
Each of these agents has a clear place in the process: planning, safeguarding, checking, building, writing or proofreading.
Portraits created with AI (Pollinations.ai). The agents are AI systems, not people.

Lead Orchestrator
With 30 years of IT experience, Marcus coordinates the whole expert team, picks the right specialist for each task and checks every result before it counts as done. Never codes himself. “No half-measures!”
Planner & Architect
Builds PRDs, technical specs and architecture decisions before a single line of code is written. Thinks in trade-offs, not gut feeling.
Spec Partner
Sparring partner for product ideas before they become a spec. Iterative dialogue instead of a questionnaire, knows Guido’s way of thinking, defines kill criteria so that a project is allowed to fail before it costs money.
Backend Expert
PHP/Laravel veteran, responsible for databases, APIs and migrations. Everyone else builds on his work.
Frontend Developer
Builds interfaces with HTMX, Alpine.js, Vue, Inertia and Tailwind, and just as well with no framework at all if the project calls for it. Verifies every change in the browser, not just in the code.
Python Expert
FastAPI, Django, async/await, pytest. Builds Python backends that don’t collapse under load.

Node/TypeScript Expert
TypeScript architect, builds CLI tools and Node.js services with Bun. Type safety is part of his basic attitude.
Go & Desktop App Expert
Go, Wails, SQLite. Builds cross-platform desktop apps that stay small and fast.
Rust Expert
Rust, Tauri v2, tree-sitter, tokio, WASM. For software where performance and memory safety are not up for compromise.

WordPress Expert
Has built over 50 plugins for WordPress, WooCommerce and PrestaShop. Knows every hook and every security trap in the plugin world.
Build Error Resolver
Steps in when PHP/Composer/NPM builds break. Minimally invasive fixes, no side projects.

Testing & QA Expert
PHPUnit, Pest, Playwright. Designs tests around the benefit for the end user, not the green tick.
Human QA Tester
Tests applications like a real person: E2E with Playwright, evaluates screenshots, tracks console errors, really clicks every control.
UX Reviewer
Automated UX audits with Lighthouse, axe-core, Pa11y and Nielsen heuristics. Finds usability problems before the user does.

Security Expert
OWASP Top 10, auth systems, secrets management, race conditions. Checks before something goes live, not afterwards.

Compliance Expert
GDPR, ePrivacy, PCI DSS. Makes sure that what was built technically also holds up legally.
Release & DevOps Expert
CI/CD, Docker, Git, Plesk deploys. Makes sure “done on my machine” becomes “running in production”.
Credential Manager
Manages access centrally via Apple Keychain. Sub-agent for all the others, so nobody handles credentials themselves.
Translation Manager (i18n)
Manages multilingual setups for WordPress and web apps, database localisation, works with a local Ollama instead of cloud translation.
Content & SEO Expert
SEO, AEO, GEO, editorial texts, documentation. Spots buzzword bingo and cards-instead-of-running-text problems at once.
Blog-Creator
Creates complete blog posts for todayislife.de via the Content Studio API, from the idea to the finished article.
Standards Guardian
Watches over AI-Policy, consistency and terminology across all projects. Prevents drift between texts and rules.
Knowledge Curator
Maintains a personal LLM wiki using the Karpathy method – remembers, asks and tidies up knowledge from sessions.
Creative Director
Concepts, mood boards, layout critique. Writes no code, but sets the direction before anything is built.
Visual Assets Specialist
SVG, icons, SDXL Turbo, Unsplash research. Sources and creates visual material.
Competitive Intelligence
Competitive analysis with Wappalyzer, review analysis, tech stack detection. Keeps an eye on what the market is doing.
These four don’t run along automatically. They only become active when Guido explicitly switches them on for the Pame project family.
App Architect
Watches over layer boundaries and the contract between frontend and backend.
Hub Architect
Watches over auth, GDPR and the AI relay.
PMS Architect
Watches over grammar stability and the AST contract.
Engine Architect
Watches over kernel purity and the enforcement of PII rules.
If you want to know how this turns into a concrete project, it is best that we talk directly. You will quickly see whether our way of working suits your task.